Waitrose & Partners - Quick Check App Addition
Problem: Food waste contributes more to climate change than packaging waste. Solution: Expiry date information with alert notifications, a food planner for portion sizes, and a digital shopping list, onto the existing Waitrose 'Quick Check' app. (App walk-through on my portfolio website)
Bacardi - #DoWhatMovesYou
Insight: New legal aged drinkers are at the stage of their life where they experience new things, new environments, and are worried what others think of them. Solution: A physical experience inspired by Cuban music that allows new legal aged drinkers to feel free and express themselves through creating music out of Bacardi itself. (Video on my portfolio website)
Adidas - Colour Blind Icons
Problem: The colour blind struggle with everyday task such as choosing and matching clothing. Solution: Colour blind icons on clothing labels/online shopping to help distinguish colours and help match clothing.
St John's Ambulance - REACT
Problem: A lot of students don't know basic First Aid. Solution: Making students aware of the importance of learning First Aid by relating it to an alarming issue that people face everyday - losing files. By not acting quick enough, you lose it. (Video animation on my portfolio website)
My work consists of problem solving and understanding my audience to raise awareness and create positive change about current issues through advertising. I enjoy more interactive and experience advertising as I feel the user connects more with the brand and gives an emotional response.
I have also begun to develop an interest in social media after working in my Athletic Union Media and Marketing role through creating graphic posts and videos to advertise various sport and social events on campus. After graduation, from my experience in various advertising agencies, I have learnt about the world of advertising and would like to be an art director within a creative team.
Winning GOOD Agency Design Brief (2019) WoW Magazine 'Best Magazine Design Highly Commended' - Student Publication Association (2019) WoW Magazine 'Best Newcomer Publication' - Student Publication Association (2019) Winning Creative Team on SONY Design Brief (2014)
Summer Intern - GOOD Agency (June 2019) Athletic Union Media and Marketing Officer (2018-2019) Summer Intern - Adam&EveDDB (September 2018) Graphic Design Intern - LikeMindMedia (June 2018) Summer Intern - BBH London (August 2018) Athletic Union Media and Marketing Coordinator (2017-18) Summer Intern - Karmarama (August 2016)