Miranda Priestley
Branding
Featured projects
De Wo Ho Brand Logo meaning 'Be Yourself'
Aim: "Create a charity campaign and strategy to distribute the Menstrual Cup to young girls in Accra, Ghana" The self directed project lead me to the outcome of a Tutor Pack that uses an organic printed visual language to resonate with the art styles in Ghana. Returning to traditional relief printing methods, the following images are examples of the process and illustration style created for the brand. To see how the full pack works together, visit my boards at the degree show.
Illustration of Menstrual Cup packaging
Illustration of Menstrual Cup packaging printed using lino and coloured in Photoshop.
Illustration of Girls in Ghana
Illustration of Girls in Ghana printed using lino and coloured in Photoshop. There is more realism here to resonate with an older target audience of the Tutors.
Abena Character Illustration
Abena has been printed using lino and coloured in Photoshop. She is the protagonist of the narrative for the brand.
Tutor Character Illustration
The Tutor has been printed using lino and coloured in Photoshop. She is the secondary character for the brand.
Illustration of How to Fold the Cup Part 1
Illustration of How to Fold the Cup Part 1 printed using lino and coloured in Photoshop.
Illustration of How to Clean the Menstrual Cup
Illustration of How to Clean the Menstrual Cup printed using lino and coloured in Photoshop.
Pattern Design for the De Wo Ho Brand
Pattern Design for the De Wo Ho Brand printed using lino and coloured in Photoshop.
Miranda Priestley
Being constantly interested in the ever-changing design industry and the value it brings to identity means I am passionate about how design can evolve cognition and perception of a brand.
My work has a bold visual language. I use brand strategy very carefully to ensure the result targets its audience. Researching into new audiences and different cultures to my own is something that I really enjoy. Supporting others who have not had the opportunities that I have been blessed with is something that will always be part of my career. I currently volunteer with young people at a local charity, building their confidence and supporting in creative direction.
Awards
John Mack Foundation Award (Loughborough University, 2015) Gold Encore Award (Johnson and Johnson, 2018) Bronze Encore Award (Johnson and Johnson, 2018) Bronze Encore Award (Johnson and Johnson, 2018)
Experience
Creative Direction for Focus Charity Leicester Freelance commissions Checkland Kindleysides (2013)
Placements
June 2017 - June 2018
Johnson and Johnson