Adidas E8Box - 'Change the lives of young female athletes'
Adidas - Campaign(2019) D&AD New Blood Awards Submission - Group Project FULL CAMPAIGN VIDEO: https://vimeo.com/336786536 Brief: 'Change the lives of young female athletes in adidas’ key cities. Build them a future in their city’s pitches, fields and courts of play.' Solution: By building on history and honouring culture on Hackney, a safe and welcoming environment can be created, where all girls can find their place and belong.
Monotype - ‘Use Type To Celebrate A Community’
Monotype - ‘Use Type To Celebrate A Community’ - D&AD New Blood Awards Submission (2019) FULL CAMPAIGN VIDEO: https://vimeo.com/336786636 Brief: ‘Use Type To Celebrate A Community’ - (Celebrating the strength of communities facing displacement as a result of regeneration.) Solution: Communities need presenting as powerful, co dependent and bound together through strength. If you take away the structures and connections these, relationships don’t work. I have created a typeface that represents this.
Truth - Homeless Charity Campaign
Using social media as a platform to draw attention to the charity Truth, to raise awareness and circulate a message/conversation amongst twitter and Instagram. #shelterachild #giveachristmas
Monotype - Font Part 1
Monotype - Font Part 2
Adidas - Campaign - Social Media
I believe my core strengths lie with bold designs that stand out from the norm, by bringing brands to life through big ideas that reach out, engage and emotionally connect with people.
I have over a year's experience working as a designer in the industry. I worked for a year as an UX/UI designer for Ticketmaster International, where I contributed to the global rebrand and redesign of Ticketmaster's digital platforms. I also have experience working for Evolve, a creative branding agency where the focus was on start-up brands and branding consultancy. I have an interest in user journeys and love creating change by persuading and leading people through a meaningful and memorable, emotional journey. I particularly enjoy working on campaigns that tackle current social, environmental and political issues, promoting change for the good! From this I have developed a love for expressive and emotive typography.
Evolve Creative Agency
September 2017 - Septemeber 2018