Kieran Wye
Graphic Design
Featured projects
GO: Disconnect to connect
Patagonia Go campaign posters, the designs aim to promote small lifestyle changes through reducing our digital technology usage and encouraging people to explore the outdoors.
Durex: Ready For Anything
Poster outcome for a brief set by Durex to normalise 16-24 year olds carrying and using condoms - the age group most at risk of STIs. Ready For Anything aims to highlight the fun in the ordinary and flip the preachy scaremongering narrative on it's head.
Kūkā: Run Your City
Website welcome page for city running app Kūkā. The app is designed for all types of athletes, aiming to bring a community of runners who meet at locations in cities around the globe.
Kūkā: Run As One
Example of a campaign poster placed on a billboard around the city for the audience to connect with on their daily commute to work through the city. Aiming to spark an interest and learn more about the app and the concept.
GO: Disconnect to connect
Environmental billboard poster, the design has a fountain of water coming out of the wall which replicates the waterfall. The billboard aims to catch the eye of the audience, distracting them from their phone and sending a message for what they be seeing instead of their digital devices.
Example of the social media content, the short videos are created for instagram and snapchat stories, aimed to tap into the mindset of our audience.
Kieran Wye
I am an enthusiastic, dedicated and highly motivated graphic design student. My passion for design stems from a background in art and photography, along with attention to detail and dedication to innovation. The emphasis of my work tends to focus on branding and advertising, which combines my love for design along with a passion for sport and being outdoors. I employ a modern and colourful style. My goal is to create work which is stimulating, unique and conceptually exciting, dealing with audience, brand tone and visual language.
Academic projects I have delivered range from creating the campaign for a new running app concept which aims to bring runners together in cities across the globe; to encouraging people to use digital technology less and embrace an outdoor lifestyle centred around the clothing brand Patagonia. My ambitions are to develop a career within a graphic design practice, continue to gain experience and broaden my skills.
Awards
Loughborough Student Athletics Club Media & Social Sec
Experience
A Dozen Eggs Square Owl, Digital Consultancy