Manifesto, over Six Selected Sheets
The manifesto overrules the products, explaining their reason for being. This ethos is inherent in both my art and life, and I hope to promote thoughts and actions of environmental, economic and social sustainability in others through my Eco-Conceptual practice.
Posed to promoting thinking about the unnecessary things we buy, and how both humans and the world can benefit from reducing needless consumption.
A Section of One Wall, Showing Thirty-Two of Two Hundred and Fifty
The area covers three walls all with similarly dissimilar sheet of A4 with evidence my use of preowned materials.
Nothing: A Definitive Manifesto Holder
Thirty-five are hooked around the exhibition, each with a different definition that supports the ethos of the work.
Aesthetic Frugality, Sales Information and Payment Postbox
The work used only preowned materials, and themselves are an item to be used. Admirers of the work are invited to make a discretionary donation per sheet to fund my practice.
Detail: Eight Selected, of Two Hundred and Fifty
Each piece is open for a price, at the buyer discretion, any left with be recycled, donated or dissembled and ecologically as possible.
Detail: Eight Selected, Of Two Hundred and Fifty
Each piece is unique, with an edition number, date and signature.
Please take one, and be conscious to reducing consumption in your own lifestyle.
As the work is sold and removed from the space it decreases and changes over time, further evidencing a reductive use of preowned materials.
Holly Alana Jackson
Why Buy? An Exploration of Reduced Consumption for Sustainability in Contemporary Fine Arts Practice
Entangled in consumption and production, especially as a maker of things and ideas, I challenge the absurdity of needless utility, symptomatic of material culture and the socio-economic negligence it warrants. Juxtaposing consumption for consumption’s sake; personal material surplus utilisation for ecological imperatives and simplistic production that focuses on usage in actuality. Concentrating parsimoniously on use naturally produced by-products; joyfully unimposing artefacts evidencing the nonsensical paradigms of utilisation that highlights the surging crisis of mass consumption, profligate use and the instabilities of global industrialisation, synthetic obsolescence and exponential commerce. Manifesting a distinct genre that fundamentally shirks purchasing, opting to create via availability; Aesthetic Frugality, revolutionises and communicates the defining practical elements that underpin the ethos to reducing buying, to promote a sustainability within art practice and material manufacture, exploitation and waste. The practice demands social engagement, taking the form of an inaugural national tour to evidence the practicalities, possibilities and necessities of reducing consumption for personal, social, economic and ecological stability. By embarking on a nomadic lifestyle, I can investigate how far I can limit my ownership, reduce my consumption and ultimately my physical detriment to ecology. The journey will personally develop my comprehension of the extremities of superfluous and essential items I need to own for a comfortable existence and enable me to reflect on the process whilst jettisoning my surplus. The Aesthetic Frugality movement, which I am pioneering, is driven to understand the bioeconomic and psychosocial relationship between consumption, material culture and ownership whilst demonstrating the possibility for both artists as makers and civilians to become conscious to what they own, and what owns them. Lastly, but most importantly, the practice demands social engagement in the form of conversations. To address the need for my research to reach my audience I will instigate talks, lectures and civil gatherings to exhibit what I am doing and why I am doing it, to the general public as well as others in the arts community.
Making a Mark Exhibition, Manufacturing Technology Centre, 2019 Us., Loughborough University, 2019 #lborostudyselfie Photography Competition 2019 - Runner-Up #lborofreshers Photography Competition 2016 - Winner Leaders in Education, High Achievers 2019 - Platinum Leaders in Education, High Achievers 2018 - Gold Leaders in Education, High Achievers 2017 - Silver