Owners Got Talent* - Advertising, Animation & Illustration
Major dog owners in the UK are households with dependents under 16. However, children under 11 are always attacked by dogs because of their misunderstanding in canine language. These incidents not only cause death but also increase the amount of owner surrenders. I decided to educate children through the collaboration with McDonald's and an interactive game. Happy meal box is transformable into a VR headset as to associate with target audience when they are playing the interactive game on their phone. TV advert has also created. For more information, please go to www.halliewong.com/owners-got-talent. *McDonald's and all elements are trademarks and copyrights of McDonald's Corporation. Britain's Got Talent and all elements are trademarks and copyrights of Fremantle Limited.
Pangolin Protection Group - Branding & Advertising
Pangolin Protection Group (PPG) is a non-profit organisation whose mission is to conserve pangolins by transforming relationships between them and Chinese society. Before reaching the design stage of the final visual identity, ten sets of visual identities were developed. With reference to the social media habit of the target audience, WeChat is the most popular messaging app among them. Illustrative posts were also created for PPG. For more information, please go to https://halliewong.com/save-the-pangolins.
Supreme Vodka - Branding, Packaging Design & Advertising
"Supreme Vodka, representing the strength and authority, is designed to be enjoyed by spirit connoisseurs as well as the dearest patriarchs in every American family." Its bottle is inspired by traditional beer bottles from the early 20th century, a classic and functional design, with influences from the iconic American symbol - the Bald Eagle. Apart from branding and packaging design, promotional materials, such as images for Facebook post, are also created. For more information, please go to www.halliewong.com/supreme-vodka.
Telegram Mascot Design - Concept Development & Illustration
I was in charge of exploring mascot ideas for the company telegram sticker during my internship. The brief required the mascot to be travel related, with a sense of community and a touch of cuteness, friendliness and playfulness. Four sets of mascot ideas have been created within 2 days. After meeting with the creative team, three ideas were chosen to be further developed. After pitching with the senior designers, my favourite idea has been chosen. The whole project then passed to my other fellow colleagues. For more information, please go to www.halliewong.com/telegram-mascot-for-tinklabs.
A graphic designer specialising in advertising, illustration and motion graphics from a multicultural background.
I work to find creative solutions that ignite change, improve quality of life, and foster enduring relationships between brands and their clients. Being an empathetic person, I am able to relate to and connect with people from different background. This personality with my multicultural and multilingual background have maintained the effectiveness of my design solutions. As much as my current education and past experience have developed my fundamental skills for the creative industry in other parts of the world, I aspire to be part of the creative industry in the UK, which will allow me to continually improve.
- Design Intern, Hi Inc., Hong Kong (June - September 2018) - Graphic Design Volunteer, Label Magazine, UK (October 2016 - May 2017) - Freelance Graphic Designer (February 2015 - present) - Sales & Marketing Coordinator, Audio System Consultants (Asia) Limited, Hong Kong (January - August 2016) - Sales & Marketing Trainee, Audio System Consultants (Asia) Limited, Hong Kong (October 2014 - March 2015)