Featured projects
![ACE London Tennis League for girls aged 14-19](https://artshow2019.lboro.ac.uk/wp-content/uploads/2019/06/5329871-1100x1100.png)
ACE London Tennis League for girls aged 14-19
Illustrations for a new tennis league called ACE based in London for girls aged 14 - 19 in association with adidas, encouraging girls to continue to play tennis and support each other in doing so.
![Clear Your Head Art Fund campaign, advertising the Student Art Pass](https://artshow2019.lboro.ac.uk/wp-content/uploads/2019/06/laptopfinal.png)
Clear Your Head Art Fund campaign, advertising the Student Art Pass
Clear Your Head campaign advertising Art Fund's Student Art Pass to students who are stressed and need a break from revision. (Full video: https://www.youtube.com/watch?v=7GlKVHiTDk0 )
![Illustration for LinkedIn](https://artshow2019.lboro.ac.uk/wp-content/uploads/2019/06/5329967-2000x1291.png)
Illustration for LinkedIn
Illustrations designed to make LinkedIn more appealing to graduates
![ACE London Tennis League for girls aged 14-19](https://artshow2019.lboro.ac.uk/wp-content/uploads/2019/06/5329861-1100x1100.png)
ACE London Tennis League for girls aged 14-19
Illustrations for a new tennis league called ACE based in London for girls aged 14 - 19 in association with adidas, encouraging girls to continue to play tennis and support each other in doing so.
![ACE London Tennis League for girls aged 14-19](https://artshow2019.lboro.ac.uk/wp-content/uploads/2019/06/5329897-1100x1097.png)
ACE London Tennis League for girls aged 14-19
Illustrations for a new tennis league called ACE based in London for girls aged 14 - 19 in association with adidas, encouraging girls to continue to play tennis and support each other in doing so.
![Illustration for LinkedIn](https://artshow2019.lboro.ac.uk/wp-content/uploads/2019/06/5329769-1100x926.png)
Illustration for LinkedIn
Illustrations designed to make LinkedIn more appealing to graduates
![Illustration for LinkedIn](https://artshow2019.lboro.ac.uk/wp-content/uploads/2019/06/5329914-1100x782.png)
Illustration for LinkedIn
Illustrations designed to make LinkedIn more appealing to graduates
![Illustration for LinkedIn - Mural](https://artshow2019.lboro.ac.uk/wp-content/uploads/2019/06/5329971-1100x803.png)
Illustration for LinkedIn - Mural
Illustrations designed to make LinkedIn more appealing to graduates
Gemma Fraser
I keep my design style flexible, prioritising the target audience whilst still enjoying the creative freedom and opportunity which each brief offers.
My work aims to create an emotional connection between a brand and its target market, focusing on the importance of illustrations which I find play a key role towards brand personality. Whilst studying at Loughborough, I have enjoyed the challenge of taking on a wide variety of project briefs as well as the fast-paced ideation process and exploration of solutions to design challenges. I aim to start my career within a creative agency as a junior designer.