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Emma Potter

UX

Tagless User Flow

Tagless User Flow

A service and app, providing consumers with all the information usually found on disposable plastic packaging, without creating any waste.

No2 Branding

No2 Branding

We are No2, a location only shop and a new way to buy clothes. We take your unwanted clothes donations and reinvent them into new garments or recycle their materials responsibly. Our branding is what makes us stand out. Our second-hand clothes shop is a destination for consumers, while other brands with similar values and practices are often overlooked, perceived to not meet the wants and needs of modern audiences.

Emma Potter