Flux: Hear It Differently
Stimulating fresh conversations around classical music, Flux and Spotify aim to galvanise a new audience to alter their listening habits and shift their perceptions. Uniting popular artists and the London Symphony Orchestra will engage contemporary audiences and encourage a new appreciation for classical music. Flux will act as a stepping stone, bridging the gap between modern music and traditional methods of music making.
Durex: Ready For Anything
Poster outcome for a brief set by Durex to normalise 16-24 year olds carrying and using condoms - the age group most at risk of STIs. Ready For Anything aims to highlight the fun in the ordinary and flip the preachy scaremongering narrative on it's head.
Adidas set a brief with D&AD New Blood to tackle the issue of girls dropping out of sport as teenagers. Our solution? A boxing gym built especially for the girls in the London Borough of Hackney, and the launch campaign to accompany this. These fly posters were used to continue our narrative after the launch of the main campaign video.
Flux: Classical Music. Made for you.
Billboard with an interactive feature encouraging Spotify users to discover a personalised classical music playlist based off their current music listening habits.
Spotify Presents: Flux
Promotional authorised fly-posting for the launch of Flux, raising brand awareness across the capital.
Flux: Out-of-Home Material
Authorised fly-posting promoting a Flux live event, taking over London with it's recognisable and striking visual language.
Ready For Anything: Instagram Ads
An example of a short, snappy Instagram advertisement to capture the attention of the social media audience.
E8Box: Photography and Illustration Outputs
A selection of photography created for the campaign video encompassing our tone of voice and visual language and concept illustrations for the purple takeover of the Borough of Hackney.
Focusing on advertising, conceptual creative and branding, my work fuses my interest in current affairs, popular culture and design, putting the audience at the forefront of the solutions. I especially enjoy working to develop a unique brand voice and visual language for each outcome, pairing my design background with more creatively-led copy outputs.
Whilst working at Kemosabe, a multi-disciplinary creative agency, I was able to enhance not only my design and production skills, but also skills in copy writing, conceptual pitching and experiential marketing. I care about producing work that can create change for good and influence people to think and act differently. I hope to take this drive, as well as a love for culture and society into a creative advertising agency where I can craft bold, new and inventive campaigns for brands.
September 2017 - July 2018