Emily Culpeper
Branding, Service, Print
Featured projects
Milkshare Brand Logo
A brand developed to raise awareness for breast milk donation, and to allow mothers to be aware of the options they have for feeding
De Cecco rebrand packaging
A rebrand for De Cecco pasta, with segmented portion-ready pasta types, aimed at young professionals
Go With The Flow, The Period Game
A game developed for the D&AD The Case For Her brief, to educate young male teens and address the stigma
Milkshare brand identity
Typefaces, colours and illustrations used within the Milkshare brand, aiming to appear approachable and warm but still reliable and sensitive to its cause
Milkshare brand touchpoints
Two examples of the Milkshare brand represented on varying platforms, one as a label featured on nursing bras, and another imitating an "Out of stock" sign in a supermarket
De Cecco rebranded identity
A rebrand that looks to refine and condense the original brand, and open up to younger generations, but retains the same authenticity and history that has carried it for over 100 years
Go With The Flow concept
Go With The Flow launches when the new period emoji is sent in a Facebook Messenger chat, so that it opens up a private space in which young teens can compete with one another whilst working towards destigmatisation
Go With The Flow levels
Go With The Flow features three levels, with the cup, pad and tampon being the weapons with which to collect blood droplets, and overcome obstacles such as heavy flow, cramps and misty eyes
Emily Culpeper
Loughborough Design graduate, British-Italian, with a keen interest and experience in branding, service and editorial design, and key topical interests including women and destigmatization.
I am an individual who thrives when working alongside others, and I am inspired daily by my peers and the world around me. In each project, I strive to fully understand the fundamental needs and aspirations of my audience, so that I can produce work that will align precisely with their requirements. My main strengths are in the area of identity development, specifically logo and typographic design, using predominantly Illustrator, Photoshop and InDesign from the Adobe Creative Suite. Thanks to my 12-month placement, I have experience in web and app design, wire-framing, and have used Wordpress and interacted with HTML code. I therefore aspire to advance my knowledge of HTML and also motion design, so as to widen my skillset. I aim to go into industry prepared to learn and take on board any valuable advice given to me, so that I can grow as a designer and creative, while always remembering that there's nothing a cup of tea can't solve!
Awards
Diploma in Professional Studies
Experience
Freelance projects including Illustration, GIF and Logo design, and Wordpress
Placements
July 2017 - July 2018
Noesis Design, Covent Garden, London