Lion City Alcoholic Ginger Beer Pack
An alcoholic ginger beer brand that reflects the colourful festivities of Chinese New Year, Hari Raya and Deepavali. This three pack of beers was inspired by the three main cultures that make up the pride of The Lion City, better known as Singapore.
Durex Pop-up Condom Arcade
This pop-up arcade is a campaign designed to normalise and encourage the carrying and use of condoms amongst 16-24 year olds. The aim of the campaign was to act as a fun conversation starter when it comes to protection, abandoning the severity of scare tactics and threats in order to present condoms as not just a precaution, but part of the fun.
Comic Book Concept Villain
A villain created for a comic book concept based on strong, influential female superheroes, aimed at 10-12 year old girls.
Lion City Ginger Beer 360 View
This is a rotated view of a Lion City bottle to showcase the branding from all angles.
Lion City Ginger Beer Packaging Structure
To limit the time and material used in packaging my three packs of ginger beer, in this concept, the bottles can be carried in a single piece of cardboard.
Durex Condom Arcade Machine Example
A visualisation of a game machine that would be played in the arcade, based on a retro Pac-Man game but with a few exciting adjustments!
Durex Condom Arcade Games and Prizes
Instead of the traditional routine of winning strips of tickets which can be redeemed for prizes, this arcade rewards your high scores immediately with strips of condoms instead. The easiest way to promote safe sex, is to put the tools required straight into people hands, which is exactly what this campaign aims to do but by having a little bit of fun in the process.
Comic Book Concept Pages
These pages feature the heroes of the comic as well as a few moments from the story.
Over my four-year course, I have developed a passion for branding; more specifically, packaging design. I am always drawn to brighter, bolder design elements, which translates in all of my work.
Much of my work has a specific focus on branding; however, I have always drawn on my illustration skills in order to give my work a distinctive look. My goal for the future is to work in an industry where I can design and help develop brand identities for new and existing brands.
First achieved in Art & Design Dissertation on the branding and consumer perception of Absolut Vodka Diploma in Professional Studies
Promoter, Spotify 30-second Rave, Loughborough University, UK (2 October 2016) Bar Staff, The Woolpack Pub, Bury St. Edmunds, UK (April - December 2015) Artist, Chalkboard Mural Concept & Design for Ethical Fashion Forum, UK, (3 September 2015) Waitress, Fremantle Seafood Market, Restaurant & Bar, Singapore (September 2013 - March 2014) Volunteer Art Teacher, UWCSEA Project Week, Indonesia (March 2013)
July 2017 - July 2018
Product Development Intern at The Walt Disney Company