Concept, Product Development & Design for a New Cadbury Bar
As part of my work experience for Cadbury UK, I have developed an example product for a new Christmas line of chocolate, with a touch of peppermint Candy cane.
Branding for a premium vodka
Developing a premium vodka brand, targeting right-wing american, predominantly male audience.
Developing a food delivery subscribtion box/service
As part of my degree, I developed a local food delivery subscription, that would connect small farms in the Loughborough area with customers, wanting to eat organic, family grown food.
Book cover for the 2019 Penguin Book Awards
Made for The Establishment, by Owen Jones. The Establishment, talked about in the book is represented by a silver spoon.
Wrong, Wronger, Wrongest
A playful photographic Series, requiring the viewer to observe and think why is there something unsettling in this picture?
Blagovesta (Beth) Chobanova
I am a creative problem solver, with expertise in branding and packaging, editorial design, and a great passion for photography - both product and portrait. My understanding of the human psyche and how the cultural background shapes the public helps me create effective design solutions to different briefs and communicate effectively through rich visual language.
As an experienced visual communicator, my fresh perspective and engaging personal visual language, as well as deep cultural understanding, allow me to tackle problems in a different and original fashion, and craft smart solutions that catch the attention and tell an engaging story. In my professional and freelance practice, both in the UK and abroad, I have developed a clear perception of how important culture is, and I have had the opportunity to work on a wide range of projects, ranging from a food subscription box service to a vodka brand, book covers and product photos. I am looking forward to taking up new and exciting roles in the advertising industry, as a designer and a photographer.
Head of Illustration for Label Magazine (2017-18)
Freelancing as a graphic designer Interning as a designer at a big banking institution
June 2018 - October 2018
UniCredit Bulbank - Design & Advertising Intern