Featured projects
ta,boo
The ‘ta,boo’ initiative, an awareness campaign brand aiming to inspire an open dialogue around sex and the ideas of sexual pleasure that are often muted and stigmatised, in order to help normalise conversations and drive societal change. We’re here to stir what’s settled, to break the stigma, smash the taboos and help to start conversation.
pulp it up
YCN live brief 2019 'Create a physical, tactile campaign to super-size awareness for Dalston’s —with Fedrigoni paper at the heart of it.' Pulp It Up is this years co-brand activation for Dalston's and Fedrigoni. Across the Summer of 2019, the travelling event will visit six major cities, with the aim to gather communities across the UK to get hands on with the brands, learn some new cool skills, and soak up the sun with a refreshing drink.
pulluh's story
A nine-part illustrative narrative, exhibited environmentally to encourage a young audience to care more for their earth.
Amy Bassi
As an innovative creative that loves to solve problems, my portfolio contains a diverse range of visually and conceptually stimulating projects. My design style is specific to each creative challenge and is consistent through my love for design strategies that bring communities together.
Most inspired when developing work that offers creative solutions for issues within society, I am motivated by ethical brands who give back to the world. This is evidenced through work that ranges from creating an exciting co-brand activation for an honest drink and paper company to a service that reduces clothes waste in an innovative way. My breadth of projects have allowed me to explore a wider variety of visual outputs varying from video to illustration to print. My meticulous eye for detail is reflected through project outcomes and reference to my professional approach to research is often praised in design feedback. Gaining design experience through voluntary freelancing has given me an insight into challenges beyond University, teaching me to adapt my academic skills to industry standard. Using brand strategy to help start-up companies bring their concepts to life has given me a great deal of accomplishment. My aspirations for the future lie with gaining experience within a variety of design roles where my capabilities can be creatively challenged as I develop as a designer.
Awards
Winner of the Wall Street Journal Creative Pitch brief at the Loughborough Creative, Media and Marketing Event (2019)
Experience
Brand Designer at Puttr (2019) Junior Design Intern at Junction 29 (2018/2014) Graphic Design Intern at Sandwell Council (2015)